The Bureau of Cannabis Control recently announced the launch of a statewide public information program, “Get #weedwise”, encouraging consumers to only purchase cannabis from licensed businesses and warning unlicensed businesses to become licensed.
The “Get #weedwise” campaign includes extensive outreach educating consumers about the risks associated with cannabis purchased from unlicensed businesses. The campaign also educates unlicensed businesses about the need to be licensed and the consequences of continuing to operate without a license. Currently, all commercial cannabis businesses in California must be licensed by the state and comply with local rules related to commercial cannabis activity in their jurisdiction. Consumers can verify the legal status of a cannabis business by visiting the Bureau’s Online License Search at www.CApotcheck.com.
The Get #weedwise campaign is multilingual and will use a variety of advertising methods. For example, Get #weedwise digital advertising, shown in the samples above, will warn consumers about dangerous, foreign material – including chemicals, mold and fecal matter – that can be found in illegal, untested cannabis. The campaign will also include alerts to illegal businesses informing them that they could face confiscation of cash or cannabis by engaging in unlicensed activity.
This Sacramento County billboard urges consumers to consider what they should know about cannabis (i.e. ingredients, potency, manufacturing process). As implied by the ad, which blurs out the cannabis leaf imagery, many consumers have a blurred understanding of what’s in the products they’re purchasing.
“We believe that this campaign will directly impact consumer safety by clarifying that only cannabis purchased from licensed retailers has met the state’s safety standards, while sending a clear message to unlicensed businesses that they need to get licensed or shut down.” -Lori Ajax, Chief of the Bureau of Cannabis Control
Cameron Clark, owner of a cannabis business in Los Angeles, explains the importance of accurate labeling on cannabis and cannabis products. When shopping at licensed cannabis businesses in California, consumers can rest easy knowing what's printed on their product labels has been tested and certified.
Cannabis industry associations and organizations might be interested in explaining to their membership about what the “Get #weedwise” campaign does. The following PowerPoint contains valuable information on the campaign and has been presented publicly by the Bureau to different members of the cannabis industry. Please click here to download the full “Get #weedwise” PowerPoint presentation.
These educational posters outline the clear differences between licensed and illegal cannabis businesses. Along with the ability to check if a business is licensed through CApotcheck.com, consumers can identify the warning signs of an illegal business by referencing these materials. Printable versions of these posters can be downloaded here.
Please make sure to visit this page regularly for additional materials that will be added throughout the course of the Get #weedwise campaign.